5 Social Media Platforms You Must Be On As An Entrepreneur In Nigeria
We are currently in the 20th Century and events so far have proven that Social Media is indeed powerful.
Do you want to get famous? Social Media
Do you want to trend? Social Media
Do you want to find work? Social Media
Even people that want to get financial assistance have done so through social media. People donate to pay other people’s school fees on social media, people get work connections from social media.
You see why you need to be active on social media platforms as an entrepreneur in Nigeria now?
And the most amazing thing about these platforms is that not only do they help advertise your business to a larger audience, they also help you grow and nurture the relationship you have with your customers/clients. This way they stay connected to you and are always quickly updated when you have new stock available.
Don’t wait any longer. Even now people are making sells and buying things on social media. Hop on!
However, this does not mean you should jump on any platform you find. We have selected the Five most important social media platforms in Nigeria that we are sure will help you grow your business.
LinkedIn is the most official social media in Nigeria. It is purely business oriented and employment oriented. It operates via websites or phone apps. It is mainly used for professional networking and it has provisions for employers to post job openings and for job seekers to post their CV’s.
So basically LinkedIn is a platform that connects the one who is looking for work to the one who has work. So if you are an entrepreneur and your business has grown so much that you need employee, LinkedIn is definitely the platform for you.
Facebook is basically a platform aimed at bringing people together. It aims to bridge the gap that distance creates. And it is the platform with the most number of active Nigerians. As a matter of fact it would not be wrong to state that seven out of every ten Nigerians have Facebook accounts and four out of every ten Nigerians are active on Facebook.
This basically implies that all you need to do as an entrepreneur is to create a presence for yourself on Facebook and introduce your product there. And then you can sit back and watch the orders come in.
And most importantly, you can always create a page for your business on Facebook. Almost every business in Nigeria today has a Facebook page.
Facebook is also the platform where you can make good business connections and friendships.
Whatsapp is an instant messaging platform. It is where most of the actual buying and selling is made because of how swiftly messages are sent and received there.
And you can always create a group if you want to address more than one person at a time.
Pinterest is where you go shopping for ideas and to also learn new things. You can learn anything you want to learn on Pinterest and if you spend just five minutes there you would come out bursting with new ideas to work on.
Instagram is not only for slaying. People advertise their businesses there and make huge sales there too.
The make-up artists, boutique owners, and weave sellers are currently the ones taking good advantage of the opportunity Instagram presents to entrepreneurs.