5 Reasons Why You Should Advertise Your Business In Nigeria
Advertise or remain unknown. This is the fate of anybody who wants to venture into any business at any scale. You must advertise to get people know your products or services. You can have the best product which is actually very cool but if people don’t to know about it, how will you sell and make the money that is due to your product.
The amazing thing is that more publicity you give to your products, the higher chances it will have to survive first, and then succeed in the market. It can be regarded as a factor of demand. The more advertisement it gets, the more demand it gets. It guarantees you competitive advantage.
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Let’s take a practical example; when GLO network came, it had little legitimacy because people were obsessed and satisfied with the services rendered by MTN. Many mobile networks that came before GLO could not stand the test of time and monstrous advertisement of MTN. Glo has been advertising and they spend a lot of money on artists. That is simply because they want to promote their products. The rest I believe is not lost on you.
You don’t have to spend so much on advertisement if you don’t have the money. Social Media advertisement cost very little. Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free. You don’t really have to spend much as I stated earlier but you do need to spend. Advertising is in fact one of the marketing tactics that comes with an invoice.
You must write a check to run ads or send direct mail, often before seeing any results. In my experience people shy away from advertising, not because of the cost, but because they don’t know how to get results and they don’t understand the long-term residual effects.
Also Read: the essence of Business marketing in Nigeria
If advertisement is going to be productive for you, you must do the following;
- You must be focused on a specific and ideal client and customer base.
- You also have to create awareness for valuable content with a call to action
- Measure leads and conversion fanatically and religiously.
Consider the above as extra bonus because it is not our topic today. Today we are interested in the benefits of advertising your products and services. They are as follows;
Reasons Why You Must Advertise In Nigeria
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Control Can Be Gotten When You Advertise
To advertise is to take control of your business. It offers complete control of the business and its working procedure. It gives you control on sales, production and marketing strategies. If you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
2. Ideal Customers Are Targeted When You Advertise
As earlier stated, when you advertise you gain control of the processes involved in your business. One very important aspect of that control is that you will be able to handle and target the ideal customers. You know the people that will be interested in your products and you target them. When you match a very personal message to a very select audience you get far greater connection.
3. You Create Awareness For Your Product When You Advertise
This is the whole essence of advertising a product or service. People should know what you do and (or) your products. The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
4. You Lend Credibility To your Product When You Advertise
When you advertise, you are intentionally lending credibility to the message you have been trying to pass. People get the idea that all is moving well and get to give your product a try. It gives you competitive advantage and you are better for it. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
5. Advertising amplifies everything else you’re doing
When you advertise, it rubs off on virtually every other thing you are doing. When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.
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To advertise is not really to waste money but on the contrary, it is to invest money. it might not be in the short run, but in the long run, you will definitely be happy that you wrote a check to advertise your products and services. Therefore, get up and identify how you want to advertise your products and get it over with. Good luck.
