How To Sell Products As An Expert In Nigeria
A product sale is a very critical aspect of running a business. If you have the ability to sell, then you are a step away from success. There is even a better way to sell other than just following the normal sales procedure. It is the ability to sell products as an expert.
You see, the truth is that people will prefer an expert to someone with the sales skills when buying a product. It is not true in all cases but it is always true when you want to make a major product sale.
Assuming you specialize in building digital production creation software, you will come off as an expert and you will do better than someone just creating his first digital product even if the person is more of a salesperson than.
You have created a reputation for yourself in the field and you know all there is to know on how to create and sell digital products.
You should bear in mind that this article is not all about how to market digital products but about how to sell products as an expert but I needed to digress a little to bring home the point.
Your knowledge about a product and the whole industry is very important. You will always come off as an expert when you have in-depth knowledge of not just your product and your company but about the industry in general.
Tips On How To Sell Products As An Expert
Stop thinking like a salesperson
Experts really don’t have anything to prove because they have a track record of success. Therefore, if you want to sell products like an expert, you must understand this. If you create online products or offline products, you need to calm down to understand the customer’s needs to know if they are a fit.
Salesmen rush to pitch their products but experts understand what the customers need. This will project an image of care from you in the eyes of the customers and of course, you should care about them.
Try adopting a doctor’s mindset
Have you ever seen a doctor who is more interested in giving you drugs that he prioritizes giving you the drugs over what is actually wrong with you? When you have a list of digital products to sell online or a list of products to sell, you should think of the customer’s needs before selling because it has to be compatible with your products.
Good doctors ask questions to diagnose the problem and run tests before giving out drugs. Adopt that mentality and you will come off as an expert.
Share challenges you’ve observed
An expert solves problems. That means he will have knowledge of challenges people pass through in that field and give reasonable information on that. You can increase your perceived value and capture the attention of your prospect by sharing some of the information that they would love to know about their industry.
With this, you are going to gain respect and trust from them and you can sell products as an expert.
Inquire about their challenges
After you shared the challenges you have encountered and observed, you should ask them if any of the challenges sound familiar. This will create more value when you sell and will allow them to engage you and open up to you.
Getting someone to open up on challenges they have not shared with anyone before gives you respect as an authority and allows you sell products as an expert.
Know when to walk away
It is quite important that you know when your time is up or when you need to walk away. When you have asked them if any of the challenges you intend to solve is applicable to them and there is no, you need to leave.
This is because what you have doesn’t fit into what they want and therefore, you will be wasting time talking to them. Just drop your contact and tell them to reach out to you when they do have any of those challenges.
Remember the 15 percent rule
Salesmen like talking but experts talk less and listen more. They try to understand the challenges of prospects by asking thoughtful questions and giving great prompts. If you want to sell products as an expert, just remember the 15 percent rule. What it means is that you don’t really have to talk for more than 15 percent of the meeting.
Never act like you need a sale
There is no doubt that the days will come when you will really need a sale to pay your bills or act on some other things. It is normal but the magic is in being able to mask that need so that prospects won’t know.
You need to appear confident and successful so that they will believe that they need the product more than you need their money. This works all the time