How to Create an Effective Marketing Plan in Nigeria

Most micro business owners know the importance of an effective marketing plan, which summaries your company’s course for achievement. One decisive element of that effective marketing plan is your marketing strategy.

Because this strategy is buried in the larger business marketing plan. numerous micro business owners may not give effective marketing the time, study and consideration it deserves. It is assumed that they know their client base and how to get to them.

effective marketing plan for Nigeria business

But an in-depth and comprehensive approach to laying out your effective marketing strategy can expose opportunities from a customer or prospective product line.

At its most basic, an effective marketing plan defines who your customers are, where they get info and how you are going to get them.

Effective marketing plan requires your four specific tasks:

      1. Develop clear insight why a potential customer would use your business.

More specifically, figure out the essential need that your manufactured goods or service will meet. Is it to help your clients get through the day more easily? Your marketing plan should be designed to meet customer needs better than the competition can.

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     2. Identify your target customers

There are several potential customers in most marketplaces. A micro business must carry out an effective marketing plan to study the market and determine the characteristics of its best target customers. The target customer should be described in detail.

     3. Identify competitors that would also want your target customers

No matter the originality of your product. There is always a rivalry for your target customer. Small enterprise seldom takes the time to carry out marketing plan in order to know the depth of their competitors in depth. Preparing to know who that is, what their essential competitive advantage is and how they will reply to your offering will help you figure out an effective marketing plan to combat such losses.

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     4. Your brand-positioning statement for your target customers

Ultimately, your product and what it represents for customers will be your strongest competitive advantage. You should be able to pin down a simple and effective marketing plan on how you will meet customer needs.

There are three effective Marketing approaches

Now that you know the basics of the plan, you need to figure out how you are going to reach your targeted customer. Aside from conventional print and broadcast media, here are three tech-driven advertising channels that many business owners utilize.

   1. Social media

This has become an indispensable part of businesses. In order to carry effective marketing plans, you need to make use of social media platforms such as Facebook, Twitter, Google+, LinkedIn and other networks. Small business owners should focus on the ones that can benefit them the most.

   2. Email

This might not be a new concept like social media marketing. It is an effective marketing and popular choice for many business owners. Companies can apply email-marketing techniques in a number of ways: newsletters, promotional campaigns, and transactional emails.

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   3. Mobile

The popularity of smartphones and tablets has helped transformed the way companies target their customers. Since people have the devices with them nearly all the time, companies are looking to implement an effective marketing plan that will reach customers on their gadgets.