Reasons You Should Care More About Your Brand Plan Than Your Business Plan
The idea that you should care more about your brand plan than your business plan is in no way trying to say that your business plan is not important. In fact, the importance of business plan cannot be overemphasized.
What this article is going to do for you is to make understand that your brand is as important as your business itself.
In the business world today, we have gone beyond the time when it was all about just writing your business plan, establishing the business, and then hauling out products into the market.
In today’s business world, a brand is all that matters. Your brand is what separates your product from those other ones in the market.
There are many reasons why you should care more about your brand plan than your business plan.
If you don’t have a very good and enticing brand, your business plan is as good as dead. This is because your brand invokes the trust of the customers and without the brand; your business plan will not take you to the height you are hoping to attain.
The good news is that it is much easier to build a very good brand today than it was in the last decade.
Though many entrepreneurs are very much aware of these things, a whole lot of them still hold on to the belief that the business world is still as it was in the last decade.
They are so dogmatic, holding on to the era where business plans and approaches to promoting a business are focused on advertising and not engagement and interaction with the customers through the brand.
Without a very good brand plan, your business will not survive long in today’s world that is driven by the social media and the internet. A very good brand plan coveys to the customers the values, vision, and mission of your business. Without the brand, you will be alienated from your customers, and there is no better way to go out of business than being far from your customer’s needs.
Things That Should Be In Your Brand Plan If You Wish To Care More About Your Brand Plan Than Your Business Plan
For a brand plan to be standard and have the desired impact on the customers, there are certain things that it must contain.
The presence of these things in your brand plan is non-negotiable. The brand plan must focus the attention of the organization in the direction that they must go in other to achieve the desired result.
Sales, marketing, and development of products must be united in a standard brand plan. For a brand to be successful and impactful, it must start with the vision of the organization.
Related: 5 ways you can find your brand’s voice in Nigeria
It must also have the mission and a very specific launching strategy. Then, the goals that you want to achieve with the brand follows suit.
Your brand plan must also identify the customer’s needs and consumer targets. There must also be a clear message the brand sends to the customers about how the product can satisfy them in ways than that of the competitors cannot.
It must have a very clear voice that the target consumers understand very well. Lastly, it must have the power to induce the target consumers to take action in favor of their products.
Your brand must be able to align with the emotions of your customers because in the business of today, how your customers feel about your products can have a positive or negative impact on your business.
These things outlined here must be in your brand plan if you really care about your brand plan more than your business plan.
For your business to really be successful, it must have been authentic, transparent and be sincere with its actions.
As an entrepreneur, you should make people not to be your customers only, but your followers. Make your brand to be an ideology that the customers will always crave to partake in.
Also read: 4 ways you can create a strong brand identity in Nigeria
These things you can learn from Elon Musk of Tesla Motors, Space X Rockets etc.
Your brand must be able to create an enthusiasm among your customers which in turn grow your influence and as well positively impact your bottom line.