8 Reasons Why Your Clothing Line Isn’t Getting Customers
So you decided to build your own clothing line. It feels so good to finally have something that you can call your own. However, things might not be turning out as good as you imagined it.
Don’t panic yet! Just breathe and evaluate your business. By doing this, you’ll find out the things that you need to fix and finally win more customers to your clothing line business.
Here are several reasons why your clothing line might not be getting the customers that it needs to succeed.
- There’s No Variety
When you’re starting your own clothing line, you might be thinking that starting small is the best way to begin. However, customers who are into fashion are always looking for something new that they can put in their closets.
This is why you should think of diversifying your line. You can try introducing products or designs for both genders or even add some items that people would love to buy for their kids.
You don’t have to offer a huge collection immediately. But giving your line a little bit of variety will make your customers even more excited to check out your store all the time.
- Your Business is using a Free Website
Your store’s website is like your storefront. Billions of people on the internet can see it, especially once you start marketing your clothing line. Thanks to the internet, online stores are now popular and people don’t have to face the hassle of going to an actual store just to shop.
However, scams are also widespread, that’s why people are now more careful with the websites that they are using for their shopping needs.
So if you’re using a free website for your business, then that might be one of the reasons why you don’t have enough customers lately. While free websites are great for blogging, it’s really not good for when you are trying to do business online.
Aside from not looking professional, a free website is not reliable for shoppers. Your customers’ trust is important and you can start earning that by providing them with a company website that is secured for their transactions.
- Your Marketing Plan Sucks
A concrete marketing plan is important for every business. However, some business owners rush this process which might end up being bad for their business. In fact, producing your items is pretty easy. You just need to have designed and then find manufacturers. As long as you have money on hand, you won’t have a hard time producing your items. But you also need to face the hard part. And that is marketing your line. How are you going to introduce it? How are you going to be noticed by your target market?
Here is how to create an effective marketing plan for your clothing line business
If you still haven’t thought of the answers to these questions, then maybe you should sit down again and think of strategies, methods, and tools that you can use for your marketing department.
- You Started Way Too Big
This next reason is very common. There are already a lot of cases where an aspiring businessman invests all of his money on manufacturing or producing the product but still ended up with bankruptcy. It’s easy to get excited when you have a business plan. You are ready to show the world how amazing your business is. But remember that success in the business industry doesn’t happen overnight, and there are risks that you need to be aware of.
Don’t get too excited. Start small because there’s no reason to rush everything. You’ll still find manufacturers that accept a smaller amount of orders from business owners.
You can look for them through using platforms like sewport.com.
- You Are Not Open To Criticisms
Criticisms are important if you want your business to improve. Whether these are good or bad criticisms, you need to understand that you have to be open about these comments. Most of the time, they will come from your customers. So you need to be professional about it. Responding in a negative or defensive way will make your customers hate your brand. If you receive criticisms, respond in a professional manner, and evaluate your business. Is there a way to improve this area? How can you do it?
- Customers Are Looking For Original Designs
Since you are in the fashion industry, you must know that your customers are always looking for the latest trends. If you are not bringing something new to the table, chances are, your customers will slowly overlook your brand. Keep them excited and keep things fun by thinking of fresh design ideas.
Do your research and identify which trends are popular right now. Which ones are going to be loved by your target market? Another important thing is to come up with an idea that is unique! If you are always doing what other clothing lines are doing, then there’s a small chance that you’ll get noticed. Be original!
- You’re Not Optimistic about the Future
If you’re not optimistic about the future, there’s a high chance that you are not going to perform well in your business. The fashion business industry is like a jungle. You have to have a fighting spirit to survive. If you are full of positivity, your customers will feel this and they will love and support your brand even more!
- Your Customer Service Is Not Good
Good customer service is one of the biggest factors that can make a business successful. This is especially true for fashion businesses. Customers communicate and interact a lot when they are buying clothes. They have a lot of questions and sometimes, mistakes happen especially when it comes to picking the right size for them. It’s important to make your customers feel important. Assist them in every way you can and they will remember your brand. Be friendly and apologize if you know that there are mistakes. If your customers are happy with your service, they will keep on coming back. But if they’re not, they might even warn their friends about you. That’s not what you want for your business!
Author Bio: Boris Hodakel
Boris Hodakel is the founder and CEO of Sewport – an online marketplace connecting brands and manufacturers, former founder of various clothing manufacturing services. He is passionate about e-commerce, marketing and production digitisation. Connect with Boris LinkedIn