How To Increase Business Sales With Influencer Marketing
There are many ways through which you can increase business sales with influencer marketing. Marketing can drive even the most robust entrepreneurs to the edge and up the wall, to say the least. Choosing the best platform for your product and identifying the most effective marketing strategy can be a real challenge. To boost your business sales, you should consider experimenting with new ideas like influencer marketing.
Also read: How to increase sales for your business
If you want to boost your marketing Return on Investment and bottom line, you can increase sales with influencer marketing. Over the years, referrals have been one of the most effective marketing strategies. For instance, when your friend tells you about a great solution, you will be eager to buy into it. The same goes for influencer marketing, but only at scale.
These influencers have already built a loyal following of people who trust them. When they tell their fans and followers about how good your product is, there is a higher chance their audience will patronize your product. Typically, the brand or marketer will give a special discount code only for the influencer’s audience to track the effectiveness of the campaign.
There have been inspiring stats about influencer marketing. As a business owner or entrepreneur, these stats are proof you can increase business sales with influencer marketing.
Influencer Marketing Statistics
- 70% of teenage YouTube subscribers trust the opinion of influencers more than traditional celebrities.
- On average, your business generates $6.50 for every $1 invested in influencer marketing
- About 49% of consumers rely on the recommendation of influencers.
- More than 80% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.
These points have made brands and influencers to forge long-term relationships. When Motorola launched new smartphone products, they turned to influencers on YouTube to promote it. They chose the YouTube platform because they were already marketing their product to a young demographic. These young demographic spend a lot of time on the YouTube platform.
Motorola selected 13 different influencers who made their videos promoting smartphones. One of the influencers made a video where he strapped the product to a 10-foot rocket. This particular video resulted in 11.6 million views, 38.1 million social impressions, and 122,000 clicks to the website. About 80,000 of these clicks were first-time visitors.
Why Brands Increase Business Sales With Influencer Marketing
Although influencer marketing is relatively new, it continues to be a viable solution for marketers willing to think outside the box. Here is why business brands are relying on influencer marketing.
Influencers have real power
If you have been in the marketing arena, you will know that very few things drive sales more effectively than good word-of-mouth marketing. About 74% of customers claim that they are most influenced in their purchasing. Also, 70% of teenagers claim to trust influencers more than traditional celebrities.
You can also tell from the overall shift in how we prioritize recommendations over television, magazine, and newspaper ads. In today’s marketing environment, it is hard to ignore these influencers. Companies can leverage the power of social proof by adopting influencer marketing.
- It is social media-oriented
In 2018 alone, an estimated 2.65 billion people were using social media worldwide. This figure is projected to increase to almost 3.1 billion in 2021. In the United States alone, 69% use Facebook, 28% use Pinterest, 37% use Instagram, 27% use Linkedln, and 22% make use of Twitter.
When you have a great social following, it will be easier for you to interact with customers on a daily basis. These social influencers van help you grow your social audience overnight by introducing targeted customers to your social page. They may not have converted with the initial influencer campaign, but you can retarget them using Facebook ads. Influencers can also help you increase your social media following and your SEO.
Also read: Business tools for your startup
Although social media presence is not a confirmed ranking factor, it is a signal to search engines that you have a significant and substantial following. Your considerable social audience can be equated to brand quality. As you are probably aware of, brands are the way of the future.
Ways To Increase Business Sales With Influencer Marketing
Find the suited influencer
Before you settle for any influencer for your brand, he/she must be popular in your niche. For instance, you can be in the fashion business, and your influencer is popular in the tech space. Also, these influencers also need to rank high for the keywords you want to target. They must also be thought leaders and great marketers in your niche.
To find such people, you should search for specific branded keywords on Google o social media channels. You need to also find out whether their creative style and content delivery are perfect for your brand. Avoid working with your rivals, and you need to find influencers who are easy to work with.
- Develop an effective partnership with influencers
When you have selected the group of influencers that are best suited for your brand, try to build a good working relationship with them. First, you need to contact each and every one of them to introduce them to your brand. It doesn’t matter if they know it or not. You need to share as much as you can about your brand to your influencers. Let them know what makes your brand unique, its competitors, and market differentiation.
You also have to highlight the details of your influencer marketing campaign. If you want to increase sales with influencer marketing, get to know the influencers you are working with. When you make everything clear from the beginning, it prevents misunderstandings in the future. It is important that you allow them the creative freedom to give direction on the project.
Demand that they review your offerings
Before you can increase business sales with influencer marketing, you need product reviews. A study carried out by Tubular Insights showed that consumers are influenced by product reviews after watching branded social content. Google also released a report that 26 percent of consumers get inspiration to shop from YouTube.
These consumers rely on the feedback of past users as they consider reviews on sites like Amazon or social media comment sections.
Develop testimonials that feature the influencers
Testimonials help consumers to trust brands and products because people trust influencers they follow and relate with. It means that consumers are more likely to the influencer’s take on your product as against what you have to say about it.
You can increase business sales with influencer marketing by following the points highlighted here. As long as you work with reputable influencers with a community of followers that reacts favorably to their recommendations, your marketing is good to go.