If you have read our article on content marketing and you still can’t get a tight grip on the concept of it, this article will help it sink in.
Please note that this is not an exhaustive list of all the examples of the tools you can use for content marketing.
- Content Marketing Examples # Infographics
Infographics are graphic visual representations information, data or knowledge intended to present information quickly or clearly. They are basically showing information with graphics hence they are suitable tool for content marketing. You can pay experts to design one for you or you could set up a board on Pinterest and design for yourself.
- Content Marketing Examples # Webpages
Now by webpages I don’t mean the usual typical company websites you stumble on. A webpage that is designed for content marketing should have valuable, relevant, informative and probably entertaining content. It should go beyond just posting information about your brand, you should have the kind of information that even people who had no knowledge of your brand will still find useful. What I mean by this is that the webpage should just be educative to not just already existing customers put to even people who stumble on it.
Read Also: Four Unbreakable Rules of Advertisement
- Content Marketing Examples # Podcasts
Podcasts are digital audio or video files that usually come in episodes which can be download and listen to. It is basically a digital audio file put on the internet for download; this is exactly why it is a suitable tool for content marketing. How do you use it? By putting your valuable content on it and putting it out on the internet for download. It should be free too.
- Content Marketing Examples # Videos
Videos are also tools that could and should be used for content marketing. You can set up a YouTube chanel for it or you can post them anywhere on the internet you deem fit. The aim is to get the content in the video (which is relevant information relating but not limited to your brand) out to as many people as possible.
- Content Marketing Examples # Facebook
Facebook is one of the best platforms to share written content on. And given how many Nigerians are active on Facebook, it is one of the most effective tools you can use for content marketing.
And if you don’t quite get the jist of this article, our Content marketing article will give you a better understanding. We also have an article on some content marketing tips to help you get it right.