All You Need To Know About Social Media Integration: A Guide
Today I’m going to share with you the secrets of social media integration and all you need to know about social media integration. Don’t worry, social media integration is not really a big deal but it can be quite interesting to learn about. Obviously, many people don’t understand the concept but they see it every day when they log in to websites.
My bet is that you have seen it before but probably didn’t give it any consideration. When you open a digital article, it is my conviction that you see the social shares buttons.
The above is a tacit way of marketing. That is what we refer to as social media integration.
By way of definition, Ruben Quinones of Path Interactive sees social media integration as a “marketing strategy that allows you to leverage social channels as an extension of your existing branding and marketing efforts, or as a primary vehicle.”
I know many of you are already aware and informed on this topic but I have to believe that there are still people who have not heard of the concept and will want to understand it properly. To that end, I will take a very rudimentary approach so that even novices can understand what social media integration is, how to do social media integration and why social media integration is important.
The truth is that everybody needs to know about social media integration examples, social media integration tools, social media integration app and other things on the subject matter.
I will try as much as I can to explain the concept and tell you all you need to know about social media integration in business marketing and publicity creation.
To achieve the above aim, we shall look at certain aspects of the subject matter. We shall look at the ways to incorporate social media integration into your marketing plan, the social media marketers should prioritize and the ways to integrate the social media into the website
How To Incorporate Social Media Integration Into Your Marketing Plan
Like I said earlier, the concept of social media integration is a tacit way to market your company or website. You will need to go through the self of education and research on which platforms work better for you. The platforms that work best for you are the ones that you have the highest potentials for growth and audience engagement.
There is no better way to achieve this than looking at brands similar to yours, looking out your competition and according to Quinones, “leveraging any effecting tactics.”
However, you need to be unique in developing a plan that is unique. You might need to consider using one of the social media marketing companies so as to develop a personalized plan.
If your company is into fitness, you will need to look at some fitness related companies which have effectively carried social network integration to understand the tactics they employed.
You should go beyond followers because that can be deceptive. Try to look deeper to understand the patterns of investment and engagement, the customer responses and the rate of their response to comments.
By understanding where your customers hang out more, you will be able to concentrate your social media marketing efforts there. They are to be your priorities.
In a more concise way, social media expert, Quinones advocates the following
“Periodically, evaluate how you are performing on engagement, customer responses, and adjust accordingly, if you aren’t finding much success, you can expand visibility by asking your workers to share your content on their social platforms as well.”
“Having your employees involved [has] multiple benefits, including amplifying your message. This will also empower them to participate and feel as though they’re part of the process of evangelizing the brand.”
Things Social Media Marketers Should Prioritize
You know about social media integration when you know what you should prioritize as a social media marketer that will help in the integration process. There are three things you must give a higher concentration.
Videos are quite impactful. It should be given an alpha role in social media marketing. We recommend that you make short and digestible videos that you will use to promote your brand and engage your customers.
If a picture is worth 1000 words, it is safe to say that a video is worth 1000 or more pictures. It is super helpful.
Despite the continuous use of infographics and videos, the place of content creation is still very strong. Never forget that there are platforms that content like LinkedIn where content creation still reigns supreme.
According to Kibler, “Creating original, good, well-thought content is still important overall, but it needs to be outside the box in order to cause any kind of engagement. Old content and any new content created needs to be curated to appeal to voice search algorithms.”
Away from the videos and content, an aspect you need to give some thought to is the opportunity to meet up with your audience. You can handle webinars or live chats so as to hear the audience and
Ways to Handle Social Media Integration on Your Website
Social share and follow buttons
This is quite common if not the most common way to handle social integration. It involves making your content shareable using social share buttons.
Doing this will increase awareness of your content to a great degree and more importantly, provide visitors with the means to share content easily to other users which will improve users’ experience.
Just like we stated above, you are to choose the network that matters to you and put up the share and follow buttons. The buttons should be on top, at the bottom or by the side of your content.
One of the things you need to know about social media integration is that you should use social login more often. It is more effective than the email and password format. People prefer to just login with their social media account.
If you can improve the experience of your visitors using the social login, you will definitely increase your website registration conversion and retention. It is more of shortening the process for them when you provide the social login option.
You should also explore the social videos option. They are the videos created and shared on social networks. Social videos provide an easy integration option for your website.
When you consider the things you need to know about social media integration, you cannot eliminate the place of Instagram photos. When you put up your Instagram photos on your website, you link your website to your Instagram. You can increase your Instagram following by doing so. The more followers you have, the higher your chances of sales conversion through that medium.
Finally, you will need to integrate social proof to your website so as to provide your visitors with the opportunity to trust you more. To put up social proof given the high level of trust it commands among consumers or users, you need to integrate social widgets on your site. It will increase sale and by extension, website conversion.