Top 7 Things You Need For A Successful Business And Marketing Strategy In 2020

Top 7 Things You Need For A Successful Business And Marketing Strategy In 2020

successful business and marketing strategy in 2020

With less than 2 weeks left in this year, it is very important you create your successful business and marketing strategy in 2020. How are you going to ensure that your business will be successful in the coming year? The business environment is changing rapidly and you must ensure you are not left behind. When you consider the amount of information, technology, and progress that we have made over the years, it is certainly overwhelming.

Also related: How to identify your target market for your product and services

The coming decade is definitely going to be a leap and you need to be in the position to leverage the benefits. As an entrepreneur or startup founder, you need to develop a very good 2020 business plan. Without strategic planning for 2020, your business might not stand the test of time in the coming year.

The purpose of this post is to expose you to important and successful business and marketing strategies in 2020. We will teach you how to plan for 2020 regarding your business growth and development. One of the biggest setbacks for businesses is sticking with traditional methods that are no longer efficient. The tips that are shared in this post provide solutions that will help grow your business on a large scale.

7 Tips For A Successful Business And Marketing Strategy In 2020

  1. Map out funds for your marketing plan

If you are serious about having a successful business and marketing strategy in 2020, it is imperative that you put your money where your mouth is. Well, if you don’t know how much to budget for this task, the best thing is to set aside about 10 percent of your gross annual revenue for the marketing and success of your business.

  1. Leverage financial platforms to your advantage

Well, if you want to expand your business money is very much involved. In the previous years, you will be required to go through local banks and pitch your business model and plan. Currently, business, finance, and investing are very far from such old-fashioned methods. With the internet, it is very easy for anyone to get started with a business of their own.

Today, banks have continued to close their locations and are trying to be more focused on online services. There are many web-based financial platforms that you can leverage to make your business successful by improving and expanding your marketing strategy. More entrepreneurs and business owners are making use of direct deposits, financed loans, and easy-repay programs to quickly borrow money from their online banking platforms without having to step into the banking hall.

So, you cannot have a successful business and marketing strategy in 2020 without having money to finance your plans.

  1. Employ a marketing strategy that works

One thing that the past ten years have shown us, especially in the retail business is that those who fail to adapt to the times will certainly die.     So, adaptability is key to having a successful business in 2020. You can consider once multi-billion dollar companies like Kmart, Blockbuster, BestBuy, etc.

When it comes to running a successful business, it is not just about the amount of cash inflow. It also boils down to how much you can limit from going out. The traditional marketing methods like television ads, flyers, mailings, etc still work. Offline marketing is not dead either, all you have to do is find a marketing model that uses both.

You need to be taking advantage of Google and Facebook as both are at the peak of perfection for online marketing and customer demographic targeting. Both platforms give you access to more than 70 percent of the people on this planet. You can also track your results to see if there is a positive or negative return on investment at every point in time.

Also read: Top 10 important skills for the year 2020 and beyond

  1. Quality employees, Staff, and cost management

You cannot have a successful business and marketing strategy in 2020 if you fail to manage your employees properly. As an entrepreneur, your first customers are your workers and you must ensure they are well taken care of. Good cost management is also very important for your business success. The cost associated with growth in customer service can quickly flow over in the wrong direction, so you must be careful.

At the starting, you can hire freelancers, using automation to run your business. Although the freelance approach doesn’t suit all business processes, it certainly cuts costs.

  1. Have a well-defined marketing strategy goals

Without set goals, how will you ascertain if your marketing strategy is effective or not? Ensure your marketing goals are specific, measurable, attainable, relevant, and timely (SMART). They will help you determine how you guide your marketing and PR activities for the year. You have to take time to set objectives that will help you achieve the results you desire.

  1. Have clarified branding guidelines

No matter your marketing plan and strategy, it will greatly rely on consistent branding across your communication channels. To achieve this, you need to have clearly set brand guidelines for your business. Branding is very important to the success of your business, especially in the coming year. it is not something to be toyed with. Your business brand speaks volumes about the business, which means you have to create a worthy brand that will attract your customers.

  1. Make it digital

There is a saying “digital platforms are the way of the future.” Let me as you-what does it mean for your business? Digitizing your business can help you reach out to a more target audience in a short period of time. By using video conferencing, you can cut travel costs while also achieving your goal. From the accounting department to marketing, you can streamline everything using a digital platform. The question is, how is your company preparing?


By leveraging the tips I have highlighted in this article, you will greatly improve your chances of having a successful business and marketing strategy in 2020. Entrepreneurship demands good planning and effort, so you have to be prepared to put in the needed work in order to be successful.



Leave a Reply