Websites are extremely important for any business what so ever. The website’s primary purpose can be to either deliver information, market other businesses, or sell their own products. No matter how hard one may try to avoid having a website, they cannot avoid it. Therefore let’s discuss the types of copy you need to have in order to captivate your customers and turn them into constant visitors, and eventually loyal customers. In order to do this, we need to look at 3 different types of websites. These are: “Website for sales”, “Website for Ads” and “Website for marketing”.
Website For Marketing
These websites are usually in the form of blogs or online guides. They choose a specific niche to follow it until they have a significant visitor reserve. In most cases, the owners of these websites are referred to as affiliate marketers who provide the necessary audience to companies and try to sell them their products. However, before getting to the “selling point” the website needs to grab the attention of the visitor and make them believe in what they are saying. Let’s look at one of the most prominent sectors of these types of websites, the reviewers.
The reviewers’ job is to convince the reader that the product is worth to buy. Then they insert an affiliate link, which, if followed, will earn the reviewer some revenue. These websites can be about pretty much anything: clothes, cars, books and even service providers.
Service providers are the hardest to review as they have far more details about them. But no matter what type of review you are writing, you need to have a “content flow” for the article. Most website owners like to beef up their articles with extra wordcount, which are rarely for the benefit of the reader. This is done for SEO optimization so that the websites show up on the first page of Google.
Many go about this in the completely wrong way. In order to beef up the article, they do it from the beginning, which just damages the user experience. In order to deliver value, you need to give the information first and then beef up the word count. The primary example can be seen with these Forex broker reviews on Forexnewsnow that give the necessary information from the beginning and then emphasize on them. This intrigues the reader to a point where they willingly read the whole article and are not forced into it.
Following this flow, you can expect the viewers to come back to your website in order to find more quality content, which eventually turns them into clients of your affiliate companies.
Websites for Sales
Websites for sales are the most common. They are a bit harder to SEO optimize, but it is indeed possible with good copywriting and knowing your industry. One of the primary aspects of websites for sales is their simplicity. Yes, the website itself needs to be as simple as possible.
These sales websites have started to become extra big and complicated over the years. Most of them have started adding Blog pages so that they can cover more SEO optimization, which is a completely wrong approach. You see, if you want to sell something through your website, your visitor should already have a buying mindset. That’s why it is important to optimize your website at a small degree but rely on other bloggers and reviewers to market your products. This way you’ll get far more customers.
So how do you make the website simple and user-friendly? It’s quite easy actually. Do not include anything other than these components:
- Search tab (with all the relevant categories)
- Contacts page
That’s pretty much it. If you want to have excruciating reviews of each product, let your customers do it for you. Just add a small section below the product where the visitor can see reviews and that’s it.
If you want customers to see the product without even coming to the website, then it is in your best interest to employ bloggers with affiliate links as they bring in quite a large number of customers.
Website for Ads
These websites are not as common anymore, ever since the Google Adsense updates were implemented. Furthermore, in order to make a significant income from this website, you’d need to have visitors in the tens of thousands, which is quite hard.
In all honesty, these websites can be approached in a similar way as Websites for marketing. You can have reviews, fun-to-read articles and generally things that are bound to be searched on Google. After completing those articles, you’d need to SEO optimize them. This will guarantee a steady influx of visitors to your website. The more you have, the more those ads will generate for you.
However, these websites are the least effective. They are the same nature as Websites for marketing but bring in far less revenue. In order to make them extremely effective, you will need to increase brand recognition. The only way to do that is to tackle serious modern issues. Collaborate with media influencers, cover major events and in all honesty, engage in professional journalism. All of that hassle may indeed land you in a good position in a year or two. But focusing on affiliate links from the beginning and growing from that, is a far better option.