How To Build A Strong Business Network: The Things That Matter

How To Build A Strong Business Network: The Things That Matter

Strong business network

Having a strong business network provides you with opportunities for learning, collaboration, exposure and growth that can make all the difference. A strong business network provides you with credibility when seeking to partner with the business. The more influential your business network is, the more likely it will be for prospective partners to do business with you. Whether you like it or not, the level of your business network has a direct or indirect influence on your business success. So, as an entrepreneur or startup founder, you need to build a strong business network consciously.

See: How to find investors for your business

In this article, you will be availed with business networking tips and techniques that will grow and improve your business. So, if you have been thinking of how to build a business network, then you are in the right place. The aim of this article is to provide you with relevant tips on how to build and create a strong business network. You need to learn how to network your business if you wish to build a successful business. The business networking tips and techniques listed in this article will help you and your business en route to success.

Tips On How To Create Strong Business Network

  •       Start with the people you know

Often times, your greatest undoing might be hesitation to strike a conversation with people. The easiest way is to start with the people that you know because it will be easier to initiate a conversation with them. In business, if you can’t talk, then there is a big problem for you and your business. Those in your business line and colleagues are a very good place to start as well. These set of people will back you up and also add a level of credibility to your business. You can’t build a strong business network without interacting with people around you.

Become part of alumni groups or other groups

No matter the level or size of your business network, it certainly will be larger had you incorporated all the peer groups you have been part of all through your life. You can become part of your high school alumni, college alumni, or your sports team alumni. Remember that the aim is to build a strong business network, so you mustn’t lose sight of that. If you discover that these groups do not exist, then you make the necessary arrangements to create them. With social media, you can track down anybody and creating a group is very simple, and then you can invite people to join.

You can also join some LinkedIn groups that are relevant to your business growth.

  • Create offline business connections

You need to develop ways to meet and network with new people in your quest to build strong business networks. Social events are perfect avenues and opportunities for you to build a business network. The trick here is your ability to recognize these opportunities and utilize them judiciously. You must learn to treat networking and social networking as you would a normal and meaningful relationship. At events, you can initiate conversations by asking questions like

Read: How to start a business from scratch

  • How did you hear about this event?
  • What are the things on your reading list

With the above questions, you can get the person you are talking with to open up and start talking about themselves.

Build and develop your relationship and communication skills 

In your bid to build a strong business network, you need to enhance your communication and relationship skills. Before you can get ahead in your career, you need to improve your skillset and industry knowledge continually. You need to constantly evolve and improve your ability to relate and convene with others. There is no need for an expensive relationship if you cannot communicate effectively or nurture relationships.

When you learn to make a conscious effort to improve your communication skills, it will have a significant impact on you.

  •       Effectively work on the sidelines

Building a strong business network is never about taking or stealing the spot. You can learn to work on your gestures, the way you talk, smile, and your charisma. Your goal should be to create a good impression on the industry leaders, thus making yourself visible. So, learn how to utilize opportunities to make yourself known to the people that matter.

You can get a professional business mentor

If you have the financial capacity, you can get a business or networking coach. This affords you the opportunity to learn from someone who has been there before and understand what it takes to build a strong business network. You might want to discard the idea, but I will advise you to hear from those that have been coached so that you can get to hear their testimonies. You shouldn’t be shy to seek help as the Ben Franklin effect can work perfectly in your favour.

Ensure that you are relevant in your network

By keeping abreast of your industry trends and doing your homework makes you more useful than others in the industry. For instance, if you are in the network of a tech enthusiast, staying up to date with the happenings in the industry can positively increase the value you add to the network.


Building a strong business network is essential to your success as an entrepreneur in the industry. There is no man, no matter how great that can succeed in isolation. So, you must understand that building a business network is essential to growth.

You can share your thoughts about this topic as I will be glad to hear them. Kindly make use of the comment box provided below.








  1. Joseph Gichunge

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